From One Talent to Three Businesses: Building a Performance Empire with Lala Johnson
Episode Summary
Ron and Shy sit down with Lala Johnson — singer-songwriter, actress, vocal instructor, live performance event producer, and CEO of LWM Group — for a deep dive into what it actually takes to turn a single talent into a full performance business. An Army veteran and 13-year soprano background vocalist for Erykah Badu, Lala now leads three distinct ensembles: the all-woman Tina Turner tribute band I Tina, the multi-diva tribute show Three American Divas, and the band Lucy — plus Tina Fest, a growing Dallas festival marking the 50th anniversary of Tina Turner's reinvention in the city. This episode is a masterclass in pricing, booking, team-building, and the mindset shift from performer to producer.
What You'll Learn (Timestamped)
00:00 — Dallas has a hidden Tina Turner story. The episode opens on this idea: millions visit downtown Dallas for its JFK history, unaware that one mile away is where Tina Turner rebirthed herself by leaving Ike — the true origin of Tina Fest.
04:54 — The pivot point from performer to producer. While in the Army full-time and singing in a party band on weekends, Lala had an epiphany during a band rehearsal: stop being paralyzed by what you don't know, because every expert started as a novice.
07:48 — Coordinating a 12-member band is "herding cats," solved with structure. Lala uses WhatsApp communities split into sub-groups (general, section-specific, new members) so she only reaches who she needs to, when she needs to.
10:27 — "Being the producer means being the bank." Three American Divas started as a joke between friends, but Lala learned fast that producing your own shows means personally covering costs when ticket sales fall short.
12:06 — The sponsorship epiphany. After repeatedly covering shortfalls out of pocket, a conversation with a business friend reframed her plan to combine three diva tributes into one show — creating a unique value proposition no one else in Dallas could easily copy.
21:00 — Pricing is part market research, part direct feedback. Lala builds mailing lists from ticket sales, surveys past attendees, and uses social media polls to set ticket tiers — landing on $20 presale / $35 door general admission and $50–75 VIP for her first Three American Divas run.
25:22 — A performance business is not just the performance. A tip from her father — always have merch ready — became a lasting lesson: audiences want something tangible to take home, not just a memory.
31:30 — Her first booking price was based on real production costs (~$7,000–7,500) — and cities laughed at the number at first, forcing her to learn real negotiation.
32:31 — The all-inclusive pricing lesson. Team pay, photographers, assistants — every cost has to be built into the quoted price up front, or clients will try to negotiate each piece down separately.
36:12 — Tina Fest was born from a single booking inquiry that went quiet — Lala followed up herself, while on tour with Erykah Badu, and turned the opportunity into what's now an annual festival.
38:53 — The core lesson on value and revenue: you're still singing either way, but producing, styling, and packaging the full experience is what actually increases what you can charge — revenue without increased value simply doesn't happen.
45:34 — Tina Fest 2026 marks the 50th anniversary of Tina Turner leaving Ike, expanding from a one-day event into a month-long celebration (July 3–31) at the Women's Museum, with activation zones, talent contests, and a celebrity look-alike contest.
47:28 — Her production team structure: a core team of four, backed by a larger flexible team and event-specific volunteers as needed.
50:14 — Closing advice to her younger self: trust yourself, show up for yourself, and stop letting what you don't know paralyze you from starting.
Key Quotes
- "All over the world, people come in from Dallas to take a picture with a patch of grass in downtown Dallas. Those same people don't know that literally one mile up that same road is where Tina Turner actually rebirthed herself here in Dallas."
- "Being the producer means being the bank."
- "Show up for yourself. You got to show up for you because if you don't show up for you, who else can you expect to?"
- "Stop allowing yourself to be paralyzed by the stuff you don't know, because every expert started out as a novice."
- "People are looking for an increase in revenue without increasing value, and that's just not going to happen."
- "As a creative for a living, you have to create your means for a living."
Resources Mentioned
- LWM Group
- I Tina (Tina Turner tribute band)
- Three American Divas
- The band Lucy
- Tina Fest (Women's Museum, Dallas — July 3–31)
- Credit Savant (creditsavant.io)
Connect with Lala Johnson
LWM Group
Tina Fest
Closing Affirmation
- "All it takes is intention, consistency, and laser focus to mind my creative business."
Transcript
All over the world, people come in from Dallas to take a picture with a patch of grass in downtown Dallas.
Those same people don't know that literally one mile up that same road is where Tina Turner actually rebirthed herself here in Dallas.
Ron "iRonic" Lee Jr.:What was that pivot point like?
What made you like, okay, I don't want to continue to do stuff for other people.
I want to do stuff for lala.
La LA Johnson:At one point I was in the army full time.
I was coming back to Dallas to be a party band singer on the weekends.
ShySpeaks:How can we create something that allows you to make make money without necessarily relying on this one talent only show up for yourself.
La LA Johnson:You got to show up for you.
Because if you don't show up for you, who else can you expect to?
Speaker D:Based on you listening to this podcast, you're probably a creative entrepreneur who's ready to stop hustling for clients and start building a business that runs on purpose.
Profit and peace.
Speaker E:If that's you, we want to invite you to join the Creative to CEO challenge.
A five day live coaching experience designed to help you shift your mindset and develop the habits to turn your creativity into consistent cash flow.
Speaker D:And it's all happening live on Zoom inside a private community of ambitious creative entrepreneurs just like you.
People who are done guessing, done grinding and ready to build with clarity and confidence.
Speaker E:By the end of the challenge, you will have a crystal clear direction on your next 90 days.
A profit plan that fits your lifestyle and the framework to start earning 10k plus months doing what you love without burning out or selling out.
Speaker D:So if that sounds like what you need, then tap the link in the description or scan a QR code if you're watching this on screen.
And do not forget to upgrade to VIP for bonus coaching and behind the scenes Q and A every day of the challenge with me and Shy.
Speaker E:We can't wait to help you unlock CEO mode and the freedom you've been working for.
ShySpeaks:Now let's get back to the episode what's up?
And welcome to the Mind of my Creative Business podcast.
The number one podcast for creative entrepreneurs to gain strategy, structure and self development.
You know, sustainability if you will, all in one place.
I am your co host sh speaks.
Ron "iRonic" Lee Jr.:I am your co host Ron ironically Jr and we are here with another phenomenal guest.
Listen, I don't know if y' all pay attention but we bring on some fire guests.
ShySpeaks:I mean we do what we can.
Okay.
We do what we can, when we can.
Ron "iRonic" Lee Jr.:So today we once again we have another fire guest we want to bring and introduce to you, she is a singer, songwriter.
She is a actress.
ShySpeaks:Check.
Ron "iRonic" Lee Jr.:A vocal instructor.
ShySpeaks:Check.
Ron "iRonic" Lee Jr.:A live performance event producer curator.
ShySpeaks:Check.
Ron "iRonic" Lee Jr.:And the CEO of LWM Group.
ShySpeaks:Absolutely.
Ron "iRonic" Lee Jr.:Welcome to the stage, Ms. Lala Johnson.
La LA Johnson:Hey.
Y. Hi, everybody.
So happy to be here today.
ShySpeaks:True.
La LA Johnson:Thank y' all for having me.
ShySpeaks:You're welcome.
So.
Ron "iRonic" Lee Jr.:So that is how we introduce you, Ms. Lala.
La LA Johnson:That's dope.
Ron "iRonic" Lee Jr.:How does Lala introduce you?
La LA Johnson:Nice list you gave me.
Thanks.
I feel seen.
Ron "iRonic" Lee Jr.:Right.
How would you introduce yourself?
La LA Johnson:I would introduce myself as Lala Johnson, army veteran, child of the piney woods of East Texas.
A born singer derived from two singing families.
And what else would I say?
Older sister, Auntie.
For sure, Auntie.
Confirmed auntie.
And all around just, you know, a person who's trying to be good to people, to help.
Help people be good back.
Good people.
ShySpeaks:Yes.
Speaker E:Yeah.
ShySpeaks:I mean, so, okay, you were like.
When you.
We were reading, like.
Or not reading.
He was just actually thinking through and recalling some of the things you do.
Like, you know, with the voice instructor, the.
The live event producer.
You like, okay, yeah.
La LA Johnson:I'm like, I did that.
ShySpeaks:I did.
I did that too.
Ron "iRonic" Lee Jr.:Right?
La LA Johnson:I did that too.
And I did that.
Ron "iRonic" Lee Jr.:Right.
ShySpeaks:Yeah, sure.
Ron "iRonic" Lee Jr.:This stage where you right now.
Right.
There were some beginnings to that.
Right.
So walk us through, like, kind of like that process in that journey before when you were, okay, maybe you were, you know, singing for other people or you were doing, you know, something other than what you're doing now with your own individual brand and company.
What was that pivot point?
Like, what made you.
Was like, okay, I don't want to continue to do stuff for other people.
I want to do stuff for Lala.
La LA Johnson:It's a good question.
Really good question.
I kind of always had always.
I think I did kind of, kind of bubbling up beneath the surface, kind of always, always had that present.
And really the catalyst for change for me was at one point, you know, I was in the army full time.
I was coming back to Dallas to be a party band singer on the weekends and had finished a musical theater program that I went into specifically for the purpose of, you know, trying to better myself as a singer and as a performer, just in general learn how to become the song, you know.
And it was kind of in the culmination of all of that.
I had attended another band's rehearsal where they were wanting to kind of feel me out for joining.
And I wound up in that moment kind of finding my inner James Brown.
And, you know, we were, you know, working through some songs and I was like, no, let's do this.
That, that, that, that.
I also am a trained musician, so I studied vocal performance at UT Tyler.
And so a lot of the theory, a lot of the theory went over my head, but I retained some of it, enough of it to be functional as a colleague among musicians.
And so I was like, no, let's do, you know, 1, 4, 5, 5, 7, whatever, whatever, you know, and then break here and da, da, da stuff and things.
When the band leader had kind of walked out of the room and I was like, yo, I might be able to, after all, get the guys that listen to me and makes myself happy.
And I had this kind of epiphany where it was like, you know what?
You got to stop allowing yourself to be paralyzed by the stuff you don't know.
Because every expert started out as a novice at some point.
ShySpeaks:You know, that's good.
That's true.
La LA Johnson:That was the big turning point for me.
To answer the question.
I fleshed that out real good, didn't I?
ShySpeaks:Look at you.
Okay, so ultimately that actually did happen, and you saw that yourself in that moment.
But it actually became to this point where you're like, I can kind of lead and conduct these types of groups and bands and experiences as opposed to just simply being a part.
I can actually help curate the vision behind it and lead it and call out the numbers and do all the things.
And now, speaking of numbers, you have a 12 member, a female member, all.
La LA Johnson:Woman, Tina Turner tribute band.
ShySpeaks:A 12 member band.
Yes.
And you are currently the leader of that man.
So you.
So you ultimately have a performance business and you are currently the conductor.
So the question that I have for you is, I guess, talk to me about any type of operational challenges that may exist when it comes to coordinating the performances, the rehearsals, the schedules, trying to get everybody to sync up.
Like, how, how do you do that and, you know, how do you overcome by those challenges to make this performance business work?
La LA Johnson:Oh, you mean hurting the cats.
Yeah, the cat hurting.
ShySpeaks:Yeah, they.
La LA Johnson:But they get places real fast.
It just like really the.
The whole thing for me, and I guess life in general does that for people is.
Is it's been evolutionary, to be really honest with you.
And so whereas emails seemed to work at one point in Life, people have 5 million email addresses nowadays.
Facaders.
I'm people.
Ron "iRonic" Lee Jr.:I'm people.
ShySpeaks:Hi.
La LA Johnson:And, you know, so you have to kind of try to figure out what works for everybody the most efficiently.
Right.
It was texting directly to people that got real old real fast for me, personally, I'm finding that WhatsApp has been my savior in that respect.
Because you can.
Here's the fun fact tidbit.
You can create the community and then create groups within the community based on.
So like for I, Tina say, for instance, I have the general group and then I have a group for the Teanettes, and then I have a group for the rhythm section and I have a group for the horns because we got all of that going on on stage.
ShySpeaks:Right.
La LA Johnson:The T nets, by the way, are fashioned after the Ikets, but as our T shirts say, we told Ike to take a hike.
So they're singer dancers and they're named after Tina rather than for obvious reasons.
And so.
But yeah, I have a group for each of those.
I even auditioned some new teen or for some new alternate teen that's recently.
And so I set aside a group separate from the teen.
Its group for those women.
Because the thing is, I want to.
I want to reach who I need to reach when I need to reach them without bothering anybody that I don't need to reach, you know, so that's turned out to be.
Yeah, that's turned out to be the most efficient way to do things right now.
An organized way.
Yes.
Which is not something I'm commonly given to be true.
So we find our way.
ShySpeaks:So.
So previously we just talked about the.
The group of the performance business and we didn't say we didn't go into what are some of these bands.
So you want to like.
Because you mentioned.
You just said Tina or I Tina.
We know it's a 12 member.
What.
And then you mentioned.
I guess so it's technically a Tina Turner tribute.
La LA Johnson:It's definitely a Tina Turner tribute band.
ShySpeaks:Yes, definitely.
Ron "iRonic" Lee Jr.:All right, so you have.
So from my understanding, the.
The Itina.
La LA Johnson:I have it now.
Ron "iRonic" Lee Jr.:The American divas.
La LA Johnson:Three American divas.
Ron "iRonic" Lee Jr.:Three American divars.
And then the band Lucy.
La LA Johnson:The band Lucy.
Ron "iRonic" Lee Jr.:So those are three different ensembles that you are a part of or leading and managing, right?
La LA Johnson:Absolutely.
Ron "iRonic" Lee Jr.:Wow.
La LA Johnson:Absolutely.
The American Diva started out as a joke between friends.
True story.
Ron "iRonic" Lee Jr.:Tell us more.
La LA Johnson:Shall I?
Ron "iRonic" Lee Jr.:Yeah, I'm curious.
I mean, you started as a joke, so.
Yeah.
So this joke is now.
La LA Johnson:Yeah.
Ron "iRonic" Lee Jr.:A band that you are a whole production that's packaged.
Speaker E:Correct.
La LA Johnson:Yeah.
And so it.
I. I was at a point in my.
In my.
I reached a point in my life that's lyrics in the song I wrote where like I was.
So I was so tired of producing shows on my own personal shoestring budget for producing shows.
Because let me be clear.
Being the producer means being the bank.
ShySpeaks:Yes.
Ron "iRonic" Lee Jr.:So do me a favor, say that again.
La LA Johnson:Being the producer means being the bank.
So at the end of the day, the producer ultimately is the person that people are looking to, to make sure that payments go out the way they need to go out.
You know what I'm saying?
And so if ticket sales don't come in to cover that, guess who has to figure out how to wash dishes for folks and hold car washes and take sales and sale plates and stuff.
ShySpeaks:Yeah.
La LA Johnson:So thankfully I've, I've gotten wiser about that and I'll go ahead and say more courageous about seeking help in that respect.
And so, you know, now sponsorship and you know, business alignment deals and things like that are seriously courted and you know, and seriously considered for my productions.
Ron "iRonic" Lee Jr.:So you mentioned that sponsorship piece and you know, being able to align with other businesses.
How did you come to that epiphany?
Where did that aha moment come from?
Because before, like I said, assuming you were doing it yourself, right.
But something came along or someone, I don't know.
So where, where did that come from?
La LA Johnson:Real life hit me upside the head real hard.
ShySpeaks:Real hard.
La LA Johnson:Yeah, you know, I.
Sometimes those payments that go out come, come at the, at the expense of a car note, say for instance, when you don't have backing, you know.
So yeah, I had to, I had to really sit down and think about this is something.
So the conversation I was lamenting over all of that with a close business friend of mine, okay.
And I was like, you know what?
I, I'm do one final production out of this.
It's time to start getting booked, getting paid to do this rather than trying to produce, you know what I'm saying?
We got the product now it's, it's out there, it's in, it's out from the ethers.
So it's time to come on now.
It's a package book package.
And so I said, you know what?
I'm gonna do one more production.
And I'm just like, right, right.
And so I said I'm gonna do this thing called 80s ladies, you know, where I get, you know, I, Tina and you know, maybe three other woman led or woman based tribute bands and you know, we do one big show, cross pollinate our fan bases, you know, really, really grow, make a grow a growing situation out of this.
Right?
And he was like, well, I mean, why divide the pie like that?
And I was like, okay, I'm listening,.
Ron "iRonic" Lee Jr.:What are you saying?
La LA Johnson:And he was like, well, didn't you do A Tina Turner tribute.
I said, yes, I did.
Well, wasn't she, didn't she peak in the 80s?
I said, okay, didn't you do Whitney Houston?
I said, yes, I did.
Wasn't that.
I said, I'm not.
What I'm not gonna do.
And then I thought about it and I was like.
And then he mentioned Chaka Khan.
Cause I did the Chaka Khan tribute.
That was actually the first tribute Shaka show I'd ever produced concert.
And I sat back and thought about it.
I was like, okay, I'm gonna overshare a little bit.
ShySpeaks:This is, you know, for the record.
Yeah.
La LA Johnson:I was like, Dallas is a copycat city.
So if I transform visually and sonically into three heavy hitting divas in one show, who gonna come behind me?
Who?
Who?
So the fire was lit.
ShySpeaks:He was like, okay, this is super unique, right?
Basically in business terms, like while ago you just gave a business term, you know, sponsorships and business alignment.
But technically you had a unique value proposition.
We like to try to introduce the term.
No, the creative entrepreneur.
So you had a unique value proposition.
This will be a certain level of value that I and my brain, we can provide that probably nobody else can provide.
And it's not even necessarily only about somebody else, but it's like this thing is really unique now.
And so if people can do okay, this will be an amazing thing.
And so.
Okay, so that's how that came about.
La LA Johnson:And I'm always looking for ways to like not be a part of the herd, as it were, be it in how I present myself.
Of course, enough and you know, how I approach performing in general and how I approach producing as well.
ShySpeaks:So speaking of producing, like, how would you say talk us through producing a show from scratch to curtain?
Right.
There's a creative process that you're thinking through, but you're also thinking through some of what we would call the business side in the district of how all that is going to go.
So, you know, you don't have to give us the.
But you know, for people who want to learn how to do a performance business, they want to know how to go from.
Okay, that's, that's cool because that, that's, that's scratch right there.
Yeah, we had the idea and now how do we get to curtain?
What's your process?
What's the operational approach?
How you approach putting it all together?
La LA Johnson:Absolutely.
So while you were saying all of that, I was thinking about Tina Fest and I'm like, if only y' all know, because the, the, the, the metamorphoses that this whole concept has taken.
And we'll get into that more soon enough.
But, you know, the whole concept is a one day indoor festival.
But this year, in honor of the 50th anniversary of Teen Eternal leaving, I can Dallas.
It's kind of organically metastasized, if you will, into a month long celebration.
ShySpeaks:Yeah, right.
La LA Johnson:I had no, I know.
Inkling or, or leaning towards doing.
at when I launched it back in: ShySpeaks:Yeah.
La LA Johnson:You know, but so to.
To be more direct, because I don't.
ShySpeaks:Even want to get into Tina Fish.
Yeah, we're gonna get into the Fish because now you.
Let's, let's.
La LA Johnson:I spare y' all those details right now.
I'll write a book or something later.
Buy it.
Always be closing business 101.
Right.
So three American divas, right, that conversation happened and then I went to work.
There's a book that a lot of people read and in said, write the vision and make it plain.
This is book.
And so I got busy writing, you know, mapping out what, you know, what would that look like?
Really starting to.
There's a lot of research involved on the different artists catalog.
ShySpeaks:Right.
La LA Johnson:And so, but for the record, these, these shows were born out of.
e Diva Tribute series back in:And so I'd research the divas, get into their catalog, dig into the hits as well as the, you know, the deep cut songs.
And so with Chaka Khan specifically, that show was about presenting Chaka Khan that everybody knew in the first set, and then introducing Chaka Khan, the jazz vocalist extraordinaire that a lot of people sleep on, honestly, and that has its own story.
We'll talk over to you about that.
ShySpeaks:Yes.
Oh, it's.
Yeah.
So we research.
Okay.
La LA Johnson:Yes.
Researching for sure.
And then just from there, I have my list of different songs by each of those artists, obviously.
And I just kind of.
I think about what I want the audience to feel at different portions of the show, what feeling I want to actually convey to them through what we're doing in terms of our song choices and things like that.
And I compose my list that way.
And then I also, you know, consider, you know, how much time I want to allocate to each of the divas and whittle it down further according to that.
So.
Ron "iRonic" Lee Jr.:So that's the.
That's the performance end, right?
La LA Johnson:It's the performance.
Ron "iRonic" Lee Jr.:That's cool.
The performance.
Now, logistically, so we talked about.
You talked about having to get sponsors and all that type stuff.
So the business end.
Right.
The.
The ticket sales and all that type stuff.
What does that process look like?
Because it's one thing to.
ShySpeaks:Yeah.
Ron "iRonic" Lee Jr.:Put together the show, but now.
Yeah.
Like it.
ShySpeaks:But.
And even I'd add, like you said, you talked about how you want people to feel.
That's.
But the production also, there's transition.
Ron "iRonic" Lee Jr.:Yes.
ShySpeaks:So you don't want people just sitting there and it's just an empty room.
La LA Johnson:It's funny cuz I was thinking that too.
Like, while he's asking the question.
ShySpeaks:Yeah, okay, go on.
La LA Johnson:Yeah.
So you know, how.
How does the transition.
There was, there was an intermission during Three American Divas, but I.
Aside from that intermission, I still had to transition between two divas at some point.
Right.
Without a break.
And.
Ron "iRonic" Lee Jr.:Yeah.
La LA Johnson:So I found.
I found my creative way to make that happen utilizing my background vocalist, let's just say.
And I'll be honest with you, there's some more, you know, some more research that fed that because.
Research, experience, whatever.
Because when you think about concerts that you've gone to or that you've, you know, watched on video or whatnot, there's.
There'll be moments where they'll have like a dance break.
Right.
And that dance break is actually strategically put in place so that the artist, or the artist, something about Destiny Shaw have.
Have a chance to like go backstage or go under the stage or whatever and do their costume change really quickly and be back in place for the next entrance.
ShySpeaks:Right.
La LA Johnson:So that dance sequence that's happening is still an entertaining buffer to allow for that.
That logistical change to happen.
So that's an example of that.
You.
You were asking me something, but he.
ShySpeaks:Was saying even you're thinking about.
Okay, the ticketing, the.
Because I'm thinking about these three people, but I'm also thinking who.
How are we going to sell this?
How we going to market it?
Yes, right.
You're.
You're thinking about all of those.
La LA Johnson:Where do we set the price point?
Ron "iRonic" Lee Jr.:Y.
La LA Johnson:And a lot of it.
Ron "iRonic" Lee Jr.:You.
All that.
La LA Johnson:Yeah, absolutely.
ShySpeaks:How many?
What size venue?
La LA Johnson:What size venue relation, developing relationships with venues.
So, you know, in order to kind of make something like that happen.
ShySpeaks:Yeah.
La LA Johnson:How to set the ticket prices is a good example.
And there's a little bit of market research involved.
There's a little bit of, you know, what will.
If it were me, what would I.
What would I give my money to and how much of my money would I give to something like that?
I've conducted surveys to kind of flesh that out too, especially in preparation for three American Divas.
It's like, you know, you've seen this show, you've seen that show.
So if I were to put the three together, how would you evaluate that kind of thing?
Ron "iRonic" Lee Jr.:Not a question.
La LA Johnson:What you got?
Ron "iRonic" Lee Jr.:Who are you surveying and how are you surveying?
I mean, you said I send out surveys, but who will.
La LA Johnson:Previous showgoers.
Ron "iRonic" Lee Jr.:Okay, so how do you have the information they even serve?
Are you serving them at the show or is there a follow up?
And if it's follow up, what did you do to get their information?
I guess that's what I'm kind of asking.
ShySpeaks:Great question.
La LA Johnson:I see what you did.
I see what you did, though.
It's very nicely placed.
Y' all ask good questions and you lay them out so good.
So get a lot of his paper here.
So.
But I have a mailing list that I generate from each of the shows that I produce based on ticket sales.
Yeah, it's part of the registration, is capturing the email, the phone number, you know, great question.
And so, yeah, I took a survey selection from whoever answered.
You know, again, people respond to emails or they don't.
And so I took.
Kind of took my.
My cues from the people who answered and what they.
They leaned more towards and how.
How, how much.
So, yeah.
ShySpeaks:All right, so I'm curious because it's not taboo here on the Minding My Creative Business podcast to talk about business which involves revenue.
So what was the final ticket price from that first one that you did?
Like the first.
La LA Johnson:Oh, the first one I did from three American Diva, specifically, or the first actual three.
ShySpeaks:Three American deals.
So once you did the survey, which is a really cool tip for anybody who's like, trying to figure out what to do, they need to figure out survey the people who already bought from you before.
So that's really.
You didn't really just drop the gym, but after you got that information, you did your market research?
Yeah.
How.
What was the final ticket price?
La LA Johnson:And I'll also add, you know, social media, Facebook, and I think Instagram at least will allow you to take a poll within their platform.
So that's another tip.
But the ticket, what was it?
Because that was long ago, I think I had the VIP set at 50 and 75, depending on certain, you know, conditions.
And general admission was like 20 pre sale and then like 35 at the door.
ShySpeaks:Yeah.
Okay.
And then how many tickets were we looking to sell for that?
La LA Johnson:That particular one I was looking to do, My sweet spot would have been for that show.
I want to say 75.
To 150 kind of.
Yeah.
And we fell right in the middle of that actually.
ShySpeaks:Right, okay.
So we got about, somewhere about 50 to 60 people.
We, we had about, you know, we had some hundred dollar tickets.
Some 50.
Some 50 tickets.
So we, we.
What was the number that you were trying to get to?
Ron "iRonic" Lee Jr.:Wait a minute.
So that was the tickets.
Did you have any like concessions or anything?
La LA Johnson:And you know I did, yeah.
Ron "iRonic" Lee Jr.:Merchandise.
ShySpeaks:Oh yeah, okay.
Right.
Ron "iRonic" Lee Jr.:So I just wanted to put that out there because it's one thing like you said, the ticket sales, but we know that it's more to it.
La LA Johnson:That's true.
ShySpeaks:And even before you say that, I do want to put in.
If you have a performance business.
The performance business is not just about the performance, about after people enjoy and they feel so great about the performance.
If you go to the Circus, Ringland Brothers or the Harlem Globe, TR that, that's really a performance business.
When you get done, you want to get a little Harlem Globe, try to shorts yourself.
You kind of want a little shirt yourself.
So you know, it does take a.
La LA Johnson:Piece of the experience home with you.
ShySpeaks:Exactly.
So you do want to realize that a performance business is not just about the performance.
And oftentimes with creative entrepreneurs, which is so focused and hyper fixated on that.
And that's why we want to ask about, okay, let's lean out of the creativity of producing the show and then let's get into the rest of the things.
So you can speak to that.
La LA Johnson:Super important.
Absolutely.
And it's funny because my first clue about that actually came from my dad and he was talking about a gospel artist that he was just kind of assisting when she was in town and you know, she had everything in place.
But he was like, well, where's your, where's your merch?
Where are your T shirts or whatever.
And she was like, oh, right.
And he said, okay, now you got to so help facilitate that.
And I was like, you know what?
Put that in my pocket for later on.
I was nowhere near, you know, thinking about producing shows or anything like that at the time.
But I definitely kept that tidbit with me as I progressed.
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ShySpeaks:And so one of the questions.
I mean, I want you to get off into it.
Like, let's go further.
Right?
Speaker E:Let's.
ShySpeaks:Like, one of the questions that he just asked was the revenue.
Because I was asking about the tickets.
Yeah.
He was like, well, the revenue goal didn't just include the tickets.
So what was the.
Okay, we had to merge.
We had the concessions.
Did we have, like, a.
A deal with the venue?
As far as.
It's like, like, you know, give us the.
You know, give us the Jews.
Sure.
La LA Johnson:Sure thing.
I think I want to say Three American Divas the show, because all of my shows, except for one, I did an encore performance of also.
ShySpeaks:Right.
La LA Johnson:And I think that might have been.
I'm thinking.
I'm thinking the American Divas and I, Tina, both were two shows that actually finally were born in my life.
I broke even on.
ShySpeaks:Yeah.
La LA Johnson:Wasn't in the red, as they say, you know.
Speaker E:Right.
ShySpeaks:And that's what you were talking about just a minute ago.
You were like, because I'm producing it.
Yes.
And to produce it, I got to pull together the team.
I got to pay all the people.
And you're like, I'm tired of producing.
I got it all packaged up well, and now it's ready to roll.
And so the goal initially for this very first three American Divas was to package it for you, the creative side, and to break even.
Right.
So it's like, okay, I'm after.
With the ticket sales, with the merch, with the concessions and all that kind of stuff.
That's what I'm looking to do.
Yes.
Okay, cool, cool.
La LA Johnson:So nobody goes into business to not make money.
ShySpeaks:Right, right, right.
La LA Johnson:So.
And.
And.
And definitely nobody goes in the business to lose.
Spend money.
To lose money.
ShySpeaks:Yeah.
Right.
And so you.
Okay, so now if I do this, I break even.
This, meaning it was even.
No cost.
No, this is.
And at this point, I pretty much produced this show, fleshed it out, have it packaged for free, and now we can get booked.
Right.
Now, how do we.
I say for free?
Because it's a net.
Ron "iRonic" Lee Jr.:Right.
ShySpeaks:Zero.
No net.
No deficit.
Okay.
So now how do you get to the point where it's like, okay, now that it's packaged, now I have to price the book experience.
La LA Johnson:Yeah.
ShySpeaks:Right.
So how do you.
Because people now, they're going to just pay for it.
They're not gonna buy one ticket.
One ticket, one ticket.
It's going to be a.
A company, an entity, a venue, a lounge.
They're going to just buy it.
La LA Johnson:Absolutely.
ShySpeaks:So how do you get to that point?
La LA Johnson:That's when negotiations start.
And that's its own interesting little dance headache, was what I thought.
But I'm gonna say dance stylishly.
Market research first, once again.
I'm gonna keep coming back to that because I found that just kind of seeing what's happening, what people are able to accomplish already of similar, you know, ilk.
Of similar size, you know, of similar age, even, and not necessarily go.
Go directly for what they're going for, per se, but use that as a basis for how to, you know, even.
Even with my.
My voice instruction.
What.
What's the market getting right now?
And considering I've been teaching for most, literally most of my life since middle school and have studied and continued, so what, you know, what could.
What.
What that value, what dollar amount, you know, makes sense.
It's fair to ask for.
For what I have to offer just in general.
ShySpeaks:Right.
La LA Johnson:And then, you know, comparing what I'm asking for with what they're looking to give and if it's a good fit and, you know, and.
Or do I need to modify a little bit in this case just to ensure that, you know, we're still, you know, we're still on the landscape, we're still visible even.
Because that has its own value too.
So.
ShySpeaks:Right.
La LA Johnson:Yeah.
Okay.
Several factors to kind of answer that question.
ShySpeaks:In short, so the.
Okay, so now we were talking to you about the very first one, but I think, like.
And so at some point when it comes to booking and fleshing all that kind of stuff out, I have a question about that.
But I, I really wanted to ask, like, before I get into, like, the booking and the contracts that involved with that, because now you're.
You've booked multiple of those.
But when you finally came up to your first pricing, what was the price?
Okay, we're gonna.
If they want to book this, what was one we were talking about?
La LA Johnson:I'm trying to add magician for the magician.
ShySpeaks:Like, okay, this is.
How much did you like?
And I'm sure it's probably not the same price at this point, for sure.
But at the time, you're, okay, we're gonna go out.
Three American divas can go for this price?
Yeah.
What was the price.
La LA Johnson:When I produced the show?
Sure, absolutely.
When I produced the show, it cost and broke even, mind you.
ShySpeaks:No, no, it costs.
La LA Johnson:I'm getting there.
ShySpeaks:Oh, okay.
La LA Johnson:It cost 7,000.
Around $7,000.
7, 500, Let's just say.
And so that was the basis I used.
ShySpeaks:Okay.
La LA Johnson:You know, for charging.
I pitched that to some cities and they were like, yeah, ha, right.
So negotiation.
I had to pipe down a little bit.
A little bit, right?
A little bit.
ShySpeaks:But that was a good spring.
That was a good springboard to use because ultimately I can understand why the cities laugh too.
Because, like, you produced the whole event.
You were, you, you booked the venue.
They're like, we're going to be providing this.
We're going to provide net.
We're preparing you for us to just be the talent.
And you were in the mindset of the talent and the producer.
When somebody books you, they're now producing the show.
You are just now coming to bring in the performance piece of it.
La LA Johnson:So, yes, however, comma, a lot of the acquisition, really another tidbit, figure out where you can make a deal, you know, figure out where you, where you can, you know, maybe barter out some of the pricing, if you will.
So that, that could be.
I don't know for certain.
That could be a part of the return volley on the other end.
However, comma, the majority, the bulk of the cost that I'm talking about was because three American divas is three shows in one.
First of all, let's not discount that.
But also, it consists of two, all women bands.
So I gotta pay the people.
And then, you know, I have, I have my photographer, I have my, you know, my assist band assistants and you know, things of that nature.
So, yeah, no, they're.
They're paying for the business aspect as well as the.
In that even.
ShySpeaks:Yeah.
Oh, that's true.
Yeah, that's another good tidbit.
Go ahead and put that in the price.
Because people in the process, they'll be like, oh, you book.
Can you book me to come and do something?
And then they're like, now I gotta pay this person out of it and this person out there.
But no, just put it all in.
And that way it comes inclusive and I actually have to start doing that as well.
So me being here, I'm a co host, right?
And I am a person who's passionate about other creative entrepreneurs, their businesses.
But I myself am a creative entrepreneur and it started from my talent.
And when I was getting booked, I wanted people to start booking Me automatically included with my dj and it's like instead of saying, hey, here's me and then here's the dj, we just started putting it all together.
And you just automatically got it included?
Ron "iRonic" Lee Jr.:Yes.
ShySpeaks:And it's like, well, what if we don't?
Some people will try to negotiate it down.
Well, what if we just do.
Instead of all 12.
No, this is, no, this is how the show is.
Instead of all three divas, can I get two?
It remind me of that back in the day was a little skit.
La LA Johnson:How much is a sandwich?
How much is real?
ShySpeaks:You know what, what?
So if I get a sandwich.
Well, how much is the side of a sandwich?
Half of a sandwich, you know what I'm saying?
Like, people will try to do that.
La LA Johnson:But if my hand.
15 Cent.
ShySpeaks:Yeah, just hold it like we just pull it, you know.
No, we're not going to do it like that.
This is the package.
So I definitely understand what you're talking about.
But I, I, I, I even had to learn, like, you want a photographer to come and be there, you want a videographer to be there, you want to.
Let's put all your business expenses that you're going to cover in there and, and let the client cover that because that's the whole kitten caboodle.
Absolutely.
That's a really good word.
La LA Johnson:Well, part of the marketing.
Here we go.
Is, you know, being able to say, you know, I performed in these different settings to these different crowds, these different types of crowds even.
And, and you have to be able to demonstrate that somehow.
And just saying it is not demonstration enough oftentimes.
ShySpeaks:Right.
La LA Johnson:So that content is important for that.
You know, what is it proof of?
What is it proof of concept or communication?
Right.
ShySpeaks:We were talking to someone else and they were saying it's not enough to know how to do a thing.
You have to be able to communicate the value of the thing so that somebody else will sell it.
So they were contracted, they were get the service of it.
Well, they're not going to get it because I told you I can do it.
But I need to see, in order for me to help you see, I need to go ahead and put this in the price.
So I have a question in regards.
Ron "iRonic" Lee Jr.:To your strategy regarding booking.
Speaker D:Right.
Ron "iRonic" Lee Jr.:So you have these three unstable entities that I'm sure is getting booked.
Right.
So are you going out or having someone going out and seeking booking opportunities or are you having people come to you?
Is it a combination of both?
And if so, what I guess informs that strategy?
La LA Johnson:My short answer is yes.
Yes, very Much.
Yes.
Ron "iRonic" Lee Jr.:Okay.
La LA Johnson:I'm thankfully in a place now pretty, pretty recently that I'm starting to transition out of being so hands on with it.
I'm grateful for that because it's heavy as the head that wears many hats.
Speaker D:Right?
Ron "iRonic" Lee Jr.:Definitely.
Definitely.
La LA Johnson:I'm pausing for effect on that.
ShySpeaks:Yes, please.
La LA Johnson:A witness.
I know.
Shot speaking.
Know what I'm talking about?
But yeah, so we, we do get inquiries and in fact, I know we're going to get around to this.
Ron "iRonic" Lee Jr.:I'm.
La LA Johnson:I'm being, you know, trying to, I'm trying to wait my turn.
But that's part of how Tina.
Tina Fest became a thing.
It started out with a booking inquiry and I was on tour at the time with Erykah Badu and I got the email and I was like, oh, this sounds fun.
They want to do a Tina night.
And they chose July 3rd.
And it didn't sink in with me because I wasn't even aware of the date of everything.
And somehow it wound up going quiet.
And so I reached out to the hotel in question and I was like, you know, did you all ever hear back?
Because I haven't.
And he was like, no, haven't heard back.
I said, well, since they're not talking, can we, you know, that's just, you know, saw an opportunity and took advantage of it kind of thing.
ShySpeaks:We just gonna roll right on into it.
Can we, Tina Fish?
Right, let's let the sea.
Before we talk about Tina Fish, you, you just mentioned another female icon as well.
And you just kind of roll that on out there.
So you said you were on tour with Erykah Badu and what do you do on tour with Erykah Badu?
La LA Johnson:I am the soprano background vocalist for Erykah Badu.
I'm also the only chick on stage behind her at this point and I've been with her for about 13 years and it's been amazing.
It doesn't get old.
ShySpeaks:It doesn't get old.
And watching the people react to the records probably is something.
La LA Johnson:Oh goodness.
ShySpeaks:And this is why we wanted to have a conversation with you because you are a singer, right?
That's the, that's the baseline talent.
And a lot of creative entrepreneurs, they are just really a creative.
And so your creativity is vocal.
We have a vocal instrument.
Right?
You are, you are a singer in so, so many ways.
You can take that singing.
I can, I can just sing and come by myself and sing some songs that I wrote.
I can go and be a supporting singer behind another front facing artist or I can produce if I Have this capacity to produce events.
I can create a whole production.
Yeah, absolutely.
And so this is what Juan and I, we love to see, because oftentimes people will be like, where are my opportunities?
Where my opportunities, like, okay, I think I do something.
And that's like, okay, I. I do a little, you know, support.
And then it's like, well, how can we put a business model behind this?
How can we create something that allows you to make money without, like, without necessarily just totally relying on this one talent only?
And so now you're drawing and drinking from this event, this producer that you, this, that, you know, that, that James Brown message.
Yes.
And then you're drawing on your.
Your show choir.
You're drawing on all of your experience that, all this traveling you've been doing.
So it's like, okay, if I create this company, these, these different shows, I can start off doing them.
I can be booked when I'm not supporting that particular artist.
I can be booked when people are not looking for me.
Right.
The singer.
Some people, they may not be booking you a singer, but they will want, on a random day on a July 3rd, I want this because this is, this is going to help serve their audience in some type of way.
And so it's like, okay, now I have this production.
Well, that's going to move it beyond just me being a singer to now I need to contract people.
Now I have to have a team of people to help me with this.
Now I have to have 12 pieces.
Now I have to have a website.
Now I have to have a price.
Now I have something that it costs 7,000 plus.
You know, like, this is a 10, this is a 20K.
Like, but you wouldn't have been able to get to that if you were waiting on somebody.
Like, I can say it.
Can you just come book me to come sing?
And you want them to book you to come sing and you just gonna make that same amount of.
That may not happen.
And so we talked, Ron and I, we talk a lot in our Creative to CEO challenge about, about exposure, expanding your value, and how you can increase your revenue by actually offering more.
Not, not more.
Like, you're doing the same.
You're still singing.
You're.
Whether you're singing by yourself and people booking you as Lala, whether you're singing with Erica, you're singing.
But in this case, you are.
You have added way more value because you're singing, you're producing.
There's a whole aesthetic to it.
There's probably.
There's wardrobe, there's a whole Ambiance, a vibe that you are producing.
And now you can get to the point where you can pull yourself out of that front facing artist and you can let somebody else be Tina for that night and they can still be booked.
And we're going to be doing one on July 3rd.
Like that person booked you.
You can have one here and one there and one here.
We're activated in all three dfw.
You know, we're in the DFW area right now.
So Dallas, Fort Worth and Arlington is all having a Tina night that night at a given venue.
But it's all going to look and feel the same because I produce the show cohesively.
Right.
I've added so much value, and once I add value, this is where my revenue increases.
People are looking for an increase in revenue without increasing value, and that's just not going to happen.
La LA Johnson:Don't cut it.
Not going to cut it.
It's funny.
And Covid really amplified this.
But as a creative for a living, you have to create your means for a living even.
And Covid made us have to get more creative about how we create our means for a living.
And.
And that was also to get back to an earlier question that was also kind of one of the things that led me in my decision making process down the road of producing my own shows was, you know, I was, you know, traveling around DFW and following other people and kind of trying to get, you know, get in to the.
And it occurred to me when it needed to, that their path apparently, or being a part of their path is not my path.
And so.
Okay, well, we got a field over here.
Which way we going?
And take, you know, take my little.
My little ax or whatever you call it, and beat my own path, as it were.
And hilariously, that was actually, interestingly enough, how hilariously.
Interestingly how the opportunity to perform with Team Badu presented itself.
ShySpeaks:Yeah.
Okay, now you waited all the way 30 minutes.
We.
30 Minutes.
Speaker E:Yeah.
ShySpeaks:And we are really 40 minutes into the conversation.
And you mentioned Tina Turner.
We know you do a Tina Turner tribute.
We know there is a Tina Turner package.
And you mentioned Tina Fett.
La LA Johnson:Yes.
ShySpeaks:And you were like, it's a lot.
Because I know you're producing a festival, but I just want you to speak briefly about Tina Fest, because this is something our audience is not.
We're locally right here in dfw, but we travel this podcast around to different cities.
We interview the best and the brightest.
Some in Chicago, some in Houston, some in Detroit and so many other cities.
We're coming.
But ultimately our audience is national, hopefully international.
And so what you're producing is something that, okay, this is not coming to just a tribute night, right?
This is.
Can draw the world to come and experience something here in Dallas.
And I want you to speak to that.
La LA Johnson:All over the world, people come in from Dallas or into Dallas, from all over different walks of life to take a picture with a patch of grass in, in downtown Dallas and an ex.
And they do that because that area is known historically as a place where one of our presidents was assassinated.
Those same people often, by and large don't know that literally, literally one mile up that same road is where Tina Turner actually rebirthed herself here in Dallas by leaving Ike, you know, and there's two hotels that are still standing that are part of that story.
And so Dallas is a part of her life story, a pivotal part, I might add.
And Tina Turner is a part of Dallas's story.
And I think more people should know about that story, right, and how they converge.
And so who better than DFW's own Tina Turner to make that happen?
So.
Or Tina Turner tribute artist.
To be clear, I'm not her, but I do my best to, you know, to keep her legacy going as best as I can.
So Tina Fest was born again, partially out of that gig inquiry that came up and also, you know, kind of as a means for me to figure out how to further push I Tina onto a wider stage.
I'll go ahead and admit that.
So my goal is for Dallas to become a destination point every summer, July 3rd or around thereabouts, in commemoration of that fateful night that changed the course of her life.
And I dare say music history by extension.
And so this year marks the 50th anniversary of that fateful night.
And so what's happening is that what started out as supposed to be a one day event has turned into a month long celebration this year, starting July 3 and ending July 31 with an indoor festival with activation zones.
And there will be merch sold and there'll be, there will be a talent contest for adults, a talent contest for children.
Well, youth as it were.
There will be a, a celebrity contest called the Rock the Look contest involved.
So a bunch of things are happening in one day in one space.
The Women's museum is the location.
And then between those two dates we have several things planned out for the month as well, kind of as pop ups, but they're pre planned pop ups obviously.
So that's happening.
And I'm just really excited about making this an annual, like I said, an annual convergence that happens in Dallas in honor of that.
That story.
ShySpeaks:That great day.
La LA Johnson:That great day.
ShySpeaks:That was a great day.
That story.
The.
The turn.
Turn for her career and change music history, if you will.
We wouldn't have gotten that.
I almost want to ask you to be.
Do the voice real quick.
She said no.
La LA Johnson:You know, sometimes you want to hear something nice and easy.
Keep going.
We never ever do nothing.
Completely and totally nice and easy.
ShySpeaks:I love it.
Ron "iRonic" Lee Jr.:I love it, I love it.
I do have.
I know we gotta wrap up, but I do have one question.
Right?
So you're talking about this Tina Fest, and that's a big event, Piggy festival.
What does the team look like to bring that event to reality?
ShySpeaks:That's your answer.
La LA Johnson:I have my core, my core team of four people.
And then I have a larger team that are kind of available to be put in action as we go along.
Ron "iRonic" Lee Jr.:Okay, how many are part of that large.
I mean that.
So you have the four core and then that larger part, how many people you have.
You're talking to roughly.
La LA Johnson:It.
It's still.
Because some of those people.
People are also bringing in volunteers for certain events as well.
So it's kind of a number I can't give you right now.
Yeah, Great questions.
ShySpeaks:Right.
La LA Johnson:New thing.
ShySpeaks:I love it because you've gone, you've taken your talent, you've moved.
You a singer, I know you have some music of your own.
You sing, you said, okay, how can I sing for other people?
You created that.
You've locked in, you're faithful because you've been doing it for 30, 15 years in regard to that plus, oh my goodness, okay.
And then you're like, okay, I created a production.
Now this production is getting booked and this is how we move on into those higher realms of income.
Because we have created higher realms of value.
La LA Johnson:Say it.
ShySpeaks:And then you're now even expanding and scaling out what you're doing and turning it into a full month long multi day fest.
Because people see Dallas as a tourism city, right?
But when they're here, they should be able to pop in on something.
Tina, because people do this for Elvis in, in Las Vegas.
So why can't we, why not do this for Tina Turner here?
And DFW's own Tina Turner is the right person to do it.
So if you are looking to be in Dallas and you say, oh, I'm gonna be out there, I'm gonna be okay, look on the things to do in Dallas and make sure you pop in on something that's going on with Tina Fest because it is being produced by a producer extraordinary.
She, she threw out some numbers earlier.
15677.
You don't know, just know it's some high quality music stuff that's popping right here.
And also she has the heart and the passion and the knowledge, the history, the research behind it.
So when you walk into it, you know it's going to be an experience.
She cares about how you feel more than she cares about the, the funds of it all.
But you know there's going to be fun in the same.
And so I just want to say thank you for sitting down with us and sharing what it's like to have a performance business.
If I can end with one ending question, my question would be what is something that you've learned as a creative entrepreneur?
Right?
And this is we, you can talk to the, talk to the people who are tuned in now.
What's something you learned as a creative entrepreneur or as a performance business that you didn't know starting out?
So speak to your 22 year old self or your, your 28 year old self about where you are now that you didn't know then.
La LA Johnson:Three things.
First, you can, you can actually trust yourself.
Dear younger self, you can trust you.
The second thing I often say when I sign off on social media, when I go live and that is show up for yourself.
You got to show up for you.
Because if you don't show up for you, who else can you expect to?
And then finally I'll reiterate, don't.
I'll say it this way, resolve to stop allowing yourself to be paralyzed by what you don't know.
Because every, and I mean every expert started out as a novice, started out as somebody who knew nothing about the subject that they eventually became an expert in.
So those are, those are all, in my opinion, those are all really, really hot starting points.
ShySpeaks:Yeah, yeah, yeah.
Okay, listen, you got it right here from Ms. Lala, aka DFW's own Tina Turner.
But she also presents the other three girls as well.
There's also the band.
Lucy, there's so many things I, I'm looking forward to seeing coming out of the production house that is LWM Group.
I'm excited about that.
Okay.
And so be on the lookout, travel to dfw.
I told you what to do.
Thank you though.
Thank you for tuning in and rocking with us.
If you're here at the end of the video, you serious about this?
You serious about minding your creative visions?
And so I'm excited about that.
Ron "iRonic" Lee Jr.:Yeah.
So by you still being here, we want you to do the things.
I want you to subscribe, like comment.
Yes.
Even share.
If you know another creative entrepreneur that needs to hear this conversation, it.
Don't hog it, share it.
And on that note, I think we need to hear.
ShySpeaks:Yeah, it's time for hearing from you because you've heard from Lala, you've heard from running myself.
But we believe that self development is also part of having positive self talk.
You can hear good things about yourself that you say.
And so we're going to give you something to say.
So what we want to do, I want you, everybody here to repeat after me.
Everybody in the.
In the studio, as well as listening online.
When I say it, use you repeat.
Y' all ready?
Let's do it.
Ron "iRonic" Lee Jr.:You ready?
ShySpeaks:Okay, here we go.
All it takes.
All it takes is intention, intention, laser focus.
Laser focus.
And consistency.
And consistency.
Nope, nope, I messed it back.
We gotta run it back.
I said it backwards.
I said because intention, that's what it is.
Ron "iRonic" Lee Jr.:Contention, consistency.
ShySpeaks:Sorry, we almost had a straight episode.
No edits.
Okay.
All right.
All it takes is intention, consistency.
All right?
So all it takes.
All it takes is intention, consistency, consistency.
And laser focus.
Ron "iRonic" Lee Jr.:And laser focus.
ShySpeaks:To mind my creative business.
La LA Johnson:To mind my creative business.
ShySpeaks:And on that note, we're out.
La LA Johnson:Jesus.
