where you can get strategy and structure and self development. It's the number
one spot for all three of those for creative entrepreneurs. Listen, I am your host,
Ron "Ironic" Lee Jr.: And I'm your host, Ron Ironic Lee. And today is
episode one of the mind of my creative business podcast.
Ron "Ironic" Lee Jr.: And today's episode is. What is a creativepreneur?
ShySpeaks: What is it, right? So we can answer that ourselves and we plan to
give our own definitions, but we found a definition that we just think is great.
Uh, there was a young lady who said that she was out and about at a networking
event and somebody asked her, What do you do?
ShySpeaks: She says, well, I actually help creative entrepreneurs and they were
like, oh, cool. Wait, what's a creative entrepreneur? And so we know that someof you [:
definition that she gave. We think it's really cool. Let's check it out. Ron, give it
Ron "Ironic" Lee Jr.: All right. So her definition is a person who uses their
creative abilities to make money. It's one thing to be a painter, but a creative
entrepreneur or creative preneur takes their paintings. and creates a business
model around selling them to sustain a living for themselves.
ShySpeaks: Okay. Listen, let's get right here.
ShySpeaks: Two key words, business model, and then sustain a living. I just
love those two together. Right? So especially as a creative renewer, like as a
creative, I would love to be able to take my creativity and all this beauty, build a
business model. And then here's the part. Sustain a living. Uh uh. Ain't no
ShySpeaks: We sustaining livings out here with this definition. That's why I
Ron "Ironic" Lee Jr.: it. No, definitely. Definitely. No, like you said, so that's,
that's her definition, right? So I have another definition that I came up with, andI think it's, I [:
hey, let me, let me share this one.
Ron "Ironic" Lee Jr.: Let me share this one. So my definition, go ahead.
ShySpeaks: Cause, cause like, it's just the whole idea of like being able to
sustain a living, but then it's like, well, what if, how can I sustain a living? If it
like, you know, if I'm just doing creativity myself versus like, how, if I, how do
I become an entrepreneur?
ShySpeaks: Like it's. Get a definition. You may be able to help me, right?
Ron "Ironic" Lee Jr.: All right. So my definition of a creative manure is a
talented or skillful person who uses their creativity to build a business around a
personal mission, passion, or purpose. Hmm.
ShySpeaks: Run it back.
Ron "Ironic" Lee Jr.: All right. A creativepreneur is a talented or skillful
person who uses their creativity to build a business around a personal mission,
passion, or purpose.ShySpeaks: Okay. [:
person, personal mission, you know, impact, the purpose, the passion. I love
that because it's not just a creative skill, it can, it kind of, it, it, it has an
expanded view, but the thing that's still there, that was there in the first
definition, the first definition said business model, your definition, Ron's
ShySpeaks: Build a business. So we still have something there around business
and building something, some type of model. And so the reason why that's
important is because I heard this, I heard this one guy, he's a, he's an online
guru, so to speak. And he was talking about the difference in between an, like
an, an artisan and an entrepreneur, right?
ShySpeaks: Or artisan and the entrepreneur and how the artisan just wants to
do the thing. They just want to create, create, create, and they can't be an
entrepreneur. And I'm like, but they can be a creative entrepreneur according toition. Let's be clear, but I [:
And the, the, while I disagree with the notion to a degree, I understand because
there does come a point in time where there's time and then there's a demand,
ShySpeaks: So like, if you're making, for example, pastries, making pastries for
one local restaurant, like they love the way your stuff say, say, Hey, bring it on
down here. Bring your pastries. I'm gonna sell them. And at the end of the day,
or at the end of the week, however many I sell, , you get a profit, you're in
ShySpeaks: 'cause now you're selling a thing, you're using your creativity, your
culinary skill skills, and now you're, you're, you're right. So am I right Ron?
They in business at that point, right? Right. Yeah. I'm the, the issue though is
when demand happens, when that one restaurant owner, uh, Tells another friend
or a buddy of his and it's like now you have five restaurants that all want your
pastries in their restaurant.
ShySpeaks: Like we want a local custom baked goods from you. So now you
still got the same amount of time in a day. So how are you going to meet that[:
you have a personal mission, like Ron said in his definition, passion, and you're
passionate about like bringing joy to the elderly community and honoring our
elders, and your way of doing that is to have them fresh blueberry muffins in the
morning at senior living facilities.
ShySpeaks: You know, something with a smile, right? So now, you now have
to go out and find the senior living facilities that are going to let you have those
pastries in there. So now, you got. You went from one restaurant, now you got...
for restaurants because he told you to, told you, told you, uh, uh, talked about
you to all of his friends and all his restaurants and now your personal mission,
you want to start supplying senior living, uh, and retirement homes with these
ShySpeaks: Okay, cool. So, Now you have to go out and actually seek this
business. So you're going to go create some demand for yourself. So you got[:
emails, reach out to the people at the senior facilities or the retirement homes is
going to take it, take away from your time that you can be actually.
ShySpeaks: Creating the pastries. So you have to kind of choose at some point
what to do. So there, I understand why you said that, because there's this whole
time and demand piece, right? You gotta, some of you want to know,
Ron "Ironic" Lee Jr.: and this is, and this is kind of, um, I understand what
you're saying and I understand what he's saying as well.
Ron "Ironic" Lee Jr.: Right. My, so Michael Gerber in the book, uh, the e
myth, the e myth revisited, he calls them technicians. Right. Um, and that's what
you're saying, like an artisan where like you're gifted at this. And because you're
gifted at this thing, you're like, okay, I'm going to start a business, but not
understanding that it's starting a business.
Ron "Ironic" Lee Jr.: There are certain systems, processes, all these things are
business model that you have to put in place in order for you to run the
business. But you're just thinking because I'm gifted at this and I want to
generate revenue at this that, okay, this can be a business and it's not. That's[:
generating revenue, utilizing your skill.
Ron "Ironic" Lee Jr.: Like you said, okay, I'm a baker or a painter, so I paint
paintings for people, right? But that's just a one off type thing opposed to
saying, okay, no, I have a business model now to where instead of me painting
people for individuals or whatever the case may be, I may be painting Paintings
or painting stuff or providing paintings to the Marriott or the Hilton or, you
know, all these different things.
Ron "Ironic" Lee Jr.: So now you're going to need a business model to be put
in place because of you're going to have more that increases now, you know
what I'm saying? That demand increases. So now you have to put a model in
place, right? You have to put systems, processes in place in order for that to
happen, because You doing it by yourself.
Ron "Ironic" Lee Jr.: If the demand is high, you're not going to be able to
keep up with the demand.
ShySpeaks: Right. And one of the things like, you know, you and I talk aboutings you talked about is The [:
team, right? Like getting some type of teammate. We talked about systems and,
and things like that in place, but you probably just need to get another person,
ShySpeaks: So now you have, you went from one restaurant to four restaurants.
Now you probably just need to go ahead and hire an agent. or a manager of
some sort who can reach out to those retirement uh, homes and those senior
living facilities and going back to my earlier example to go ahead and actually
seek that business out for you.
ShySpeaks: So now they become like a marketing arm or an advertising arm.
They're, they're doing sales or some kind of thing like that for you so that you're
not having to do that for yourself. And in, in essence, They may not be your
employee, but you may contract them to go do that to help you expand your
business so you can have more demand.
ShySpeaks: But then that's just that side. But even in the creative side, you may
need to get you a teammate, right? You need somebody who can kind of help
you prep some stuff or something like that. Like, I mean, I'm just trying to help
them out. Like give, give, give us some examples.
Ron "Ironic" Lee Jr.: No, like I said, it's that who, not how model.Ron "Ironic" Lee Jr.: Once [:
or the solopreneur or whatever, when you're doing, trying to do everything
yourself and thinking you have to do everything yourself because you're not
understanding that, okay, I need to create a business model. It's like, okay, well.
Instead of me trying to figure out how to do this, let me figure out who can I
bring aboard, who can assist me, right?
Ron "Ironic" Lee Jr.: Um, and I think me and you talked, we talked about just
the analogy of like Michael Jordan, right? So before Michael Jordan had Scottie
Pippen, before Michael Jordan had Phil Jackson, before he had his trainer, right,
they was getting knocked out of the playoffs early, right? But once he had these
other who's, okay, who do I need in place to assist me on the court?
Ron "Ironic" Lee Jr.: Okay, man, we got Scottie Pippen. We got Dennis
Rodman. We got all these other pieces. That's on the court. Okay. Who can I
assist me to get my body to a place to where I can withstand going to Detroit?
Shout out bad boys, right? Who can I assist in me bulking up to where I'm not
beat up and bruised at the end of the season?we assist that can now look [:
court and see what we need to put in place as far as from a coaching standpoint.
And then we know the history of what happened when that took place. So a lot
of times it's not about the. The, the how to do it, right? It's about who, who do I
need in place? Like you mentioned with your thing.
Ron "Ironic" Lee Jr.: Okay. If I'm a pastry chef, right. I might, I might need
somebody that I might meet. I might need a sous chef somebody that can help
with preparation. Right. Like you said, I mean, I might need somebody to go out
and get the deals that I need with these assistant living homes or whatever the
case may be, because I don't have the time to do it.
Ron "Ironic" Lee Jr.: Like you, we want back to what you're saying. There's
only 24 hours in a day. There's only so much time and energy. That I have
personally, individually, right? But once again, when you know, when you
become an entrepreneur or a solopreneur or a creatopreneur, right, there's other
things that you have to do, right?
Ron "Ironic" Lee Jr.: You need somebody that can do the accounting. Right.
You need somebody that can do sales. You need somebody that can do
marketing. Right. So these are who's instead of how, but when you get caught
up in the how, now you're removing yourself from what it is that you were[:
Ron "Ironic" Lee Jr.: And then you hate entrepreneurship. Then you like, ah,
I just think what I signed up for. Actually, it is what you signed up for. You was
just trying to do everything yourself because you approached it from a how
instead of a who
ShySpeaks: standpoint. Oh my God. Oh my goodness. Don't hit him with it. It
was what you signed up.
ShySpeaks: You was just trying to do everything yourself being a solopreneur
and not a creative preneur. Okay. Now the cool thing about the mind and my
creative business podcast is the fact that. We're not just going to give opinions
here, right? Ron and I, we have personal experience. I personally, as soon as I
started my creative endeavors, I had to get a booking agent, somebody to help
me, um, manage the incoming bookings and even seek out other opportunities.
ShySpeaks: So I know it personally, but we're not just going to give personal
opinion. Uh, we are going to give facts. So I have a. The statistic that I want toot the stats, okay? So based [:
of 101 startups post mortem, and that is after the business failed, right? Post the
business died, okay?
ShySpeaks: So this is an actual reputable study. Study shows that 42% of the
time business fell because there was no market, okay? 29% of the time it failed
because They ran out of cash, but then there was 23% of the time the business
failed because they just did not have the right team. So, the who does matter,
ShySpeaks: It definitely, definitely matters. Now, we talked a lot about the
who, but we, we got to go back to the how, because the how matters as well,
right? That's my side, right? That's, that's the part that I care about because How
a thing runs is also, is just as important as who's running it. Okay. So when I say
that I'm talking about, cause we talked about delegation.ShySpeaks: [:
There's also automations. Let me give you some examples real quick.
Ron "Ironic" Lee Jr.: Hold on. Listen, wait a minute. I'm sorry. Like, I want
you to go where you going. Yeah. But I also, I don't want to brush over those
first two stats and I know that I'm going off the script.
Ron "Ironic" Lee Jr.: Go ahead. I don't want to brush over those first two
stats. The number one stat was the reason why businesses fail is there's no
market, right? And a lot of times as creators, we think because we creators and
we're talented and gifted that people want what it is that we have to offer. And
that's not the case.
Ron "Ironic" Lee Jr.: So I just wanted to touch on that, but we got to
definitely deal with that in later episodes. Cause that's going to be huge is being
able to understand that the market is important. And then the other one is they
ain't got no capital. So they ain't got no cashflow. Right? So that's huge, right?
ShySpeaks: 23% was no team.
ShySpeaks: So it's like, yeah, the mother, we're not going to
Ron "Ironic" Lee Jr.: skim over them. Yeah. I mean, you know, so just, butso back to the, back to the [:
sorry. I just had to, I wanted to just let them know, well, we going to touch your
nose. No, we, we, we, we moving today. But other later episodes, we're going to
touch on it.
ShySpeaks: So go ahead. Right. Cause at the end, we got to keep it rolling.
Cause again, the title of this episode is what is a creativepreneur. So we just try
to make sure that creative entrepreneurs understand that to shift, um, that, that
solopreneur versus that true creativepreneur, uh, kind of has to have the right
people in place in some kind of way.
ShySpeaks: Right. And so I talked about delegation. We now we talk about
batching and automation. These are the things that I love now. Okay, so I love
the pastry example that I'm giving in batching. You see what I did there?
Pastries, batching, a batch of, you get it. Pardon my poetry. Okay, but seriously
speaking, if I'm making pastries for one restaurant, I, I cook this way.When I'm making pastries for [:
four restaurants, now I have to go and batch it a different way, right? So it's the
same amount of time. But instead of just sliding one pan of baked goods in the
oven, I need to slide like four different pans in there. And if I
ShySpeaks: need to go somewhere where I can actually cook multiple things in
the same amount of time. Because at some point you can't always just like, you
can't create new time. The demand is there, you can't create new time. So if I
have two hours to bake and my oven only holds two batches, I need to go
somewhere else where I can have...
ShySpeaks: More than one stove. Right. So I can slide six pans in there. Right.
So now I'm batching same amount of time and I'm able to supply four different
restaurants in the same amount of time that it took me to do one. I don't know if
y'all understand the beauty of that. That's just
Ron "Ironic" Lee Jr.: right. And that's the thing too.
Ron "Ironic" Lee Jr.: A lot of people are like, well, where, where am I going
to go? Right. And we talked about, well, so there may be a commercial kitchenthat you may [:
your space. You don't got to rent it out all day, every day, but just certain times
of the week. Okay. I'm going to go ahead and I'm going to rent this out.
Ron "Ironic" Lee Jr.: Right. So you, now you're able to do more and yes, you,
you, you, you've created an expense, but be mindful. You've also generated
more revenue because now you're, you, you, you, you're servicing more
businesses with your service or with your product. So, okay. I can justify this
expense now because I have more, the demand has increased.
Ron "Ironic" Lee Jr.: I now I need this in order to meet the demand. So it
ShySpeaks: Right. That's batching. Okay. Because the culinary kitchen, they
normally sometimes have two, three, four, five, six, seven stoves in there. So
you can slide multiple things in there in that same amount of time. And that
applies to other things as well.
ShySpeaks: Right? So I've seen painters, they come out, they set up several
canvases, right? I got, I have the, I have enough paint for three, three canvases
in front of me and I'm going boom, boom, boom. Now that's another level of
creativity genius, but. Obviously, we're not doing one by one by one by one[:
ShySpeaks: I need to do three paintings and I'm going to work three different
concepts at once, right? Looks the same way for content creators. I have, um,
videos to put out. I need to put out 10 videos in a month. So instead of me doing
one video by one video by one video by one video, I am actually going to go
somewhere, sit down, and I'm going to try to go ahead and record all 10 all at
ShySpeaks: You see, that's a different thing. So, batching matters. This is how
you shift, right? I don't want to get too far into the how, but I'm just, because,
because I want to talk about it, but I'm just giving you an example. The how
does matter. There is automation as well. I can get into automation in future
ShySpeaks: In fact, Yeah, we probably need to do that on the next episode.
Yeah. Yeah. That's what it is. We're gonna go, we're gonna unpack, uh,
automation on the next episode. That's something that I really love, but, but I
just want you to understand that it does, the who does matter and the how doesn approach it in a different [:
how you're doing it.
ShySpeaks: Meet the demand so that you're a true creative entrepreneur or you
need to look at who you need. Now that's enough for right now. We're going to
actually go a little bit further with, um, with explaining what a creative
entrepreneur is. But first, right, but first we got to play these bills and this, and
you want to stick around for this next, uh, these next definitions, because it's
ShySpeaks: Like it gets more in depth, right? Who, who a creative entrepreneur
is, what are these categories and all that kind of stuff. Just give me a second. I, I,
we got to pay these bills. Let's get it.
Ron "Ironic" Lee Jr.: What's the irony?
ShySpeaks: It's because it's us in different color clothing. I mean, listen, we've
been doing a lot of talking and we want to make sure that you have an
opportunity to make a statement as well.
Ron "Ironic" Lee Jr.: Because we've seen people make statements with their
athletic apparel. We've even seen people make statements as entrepreneurs. Butmebody make a statement as a [:
entrepreneur. So, what we've done is we have given you an opportunity to make
a statement as a creative entrepreneur.
ShySpeaks: Mm hmm. Mm hmm. Okay. Okay. So, if they want to make sure
that they're rocking that creativepreneur gear, where can they go get that? You
Ron "Ironic" Lee Jr.: can go get that gear from WhatsTheIrony. com
ShySpeaks: I Talked about going to pay these bills normally on these podcasts
people are going to head over to a sponsor look This is episode number one. We
the sponsor. Okay. No, seriously. We want to make sure that you can be the
sponsor seriously by being able to grab your gear. What you get also helps
support the channel, support the podcast.
ShySpeaks: So yes, get your gear. Let's keep it moving around. You ready?
Ron "Ironic" Lee Jr.: Yes. So we talked about once again, Who is a creative
entrepreneur? So we want to see those who identify, right? So we talked aboutthe identity of a [:
categories. All right. So I'm going to give you a couple in this shot.
Ron "Ironic" Lee Jr.: I'm going to give you a couple. So let's start number
one, right? The first category of identity for a creative preneur. is artists, right?
So your artists, these are designers, photographers, videographers, writers,
illustrators, calligraphers, right? These people have services that they sell in
order to make money doing what they love.
Ron "Ironic" Lee Jr.: All right. Keyword is services that they sell. All right.
Next I have is I have Shakers, right? So your Shakers, these are health and life
coaches, therapists, nutritionists, bloggers. They do activities. They're creative
consultants, right? They use their leadership skills to coach others or share their
message while also making a profit.
Ron "Ironic" Lee Jr.: Right. So those are your shakers, right?
ShySpeaks: So I like that. Cause then you have artists, they have a service andthen [:
leadership skills. Maybe they're a proprietary, uh, approach to things to like
share a message that then makes a profit. Yeah, at the end of the day, there's a
ShySpeaks: Okay. It's a profit for the creative entrepreneur. Okay. So we
talking about who is a creative entrepreneur? Like, am I one? I don't know if I'm
an artist. I don't know if I'm a shaker. Okay. We got two more. So. Okay. It says
there are makers. Let me give you the definition of it. Okay. Makers, florists,
jewelry makers, hatters, painters, clothing designers that make a physical
product with their talent to sell to consumers.
ShySpeaks: Okay. Got that one. And then you have movers. Movers are people
who are like yogis and dancers, musicians, personal trainers, uh, creative store
owners. They use their creative talent and training, right, to make a living withtheir [:
there's several layers of several different, a full variety of people from designers
to florists to musicians to Trainers to life coaches to creative consultants that
fall and fit within this creative entrepreneur space.
ShySpeaks: But let me go back and make it clear a maker. They're selling a
physical product. A mover is taking their creative talents. Plus they're training
and using that to make a living off of their skills. Okay. Then Ron talked about
the artists. And the shakers. Artists are selling the service, shakers, leadership
skills, proprietary process, messaging, and all that kind of stuff to make a profit.
Ron "Ironic" Lee Jr.: Exactly. No, and my wife, she would always say, she
was like, cause I'm, I'm, I'm a coach. Right. So that's one of my creative
businesses is a coach. And she was like, but all your clients are not likecreatives in her [:
once again, when I gave her the definition and said, no, it's not just limited to
artsy creatives is limited to once again, creatives as a whole to where.
Ron "Ironic" Lee Jr.: Once again, we just gave you that list. So then she was
able to see it clear, like one of, like one, like, like one of my clients is a, they,
they have a nonprofit. She has a nonprofit called Dove Networks. And her
mission is she wants to eradicate the effects and this domestic violence period,
right? She wants to get rid of domestic violence and eradicate its effects, right?
Ron "Ironic" Lee Jr.: So she's created a nonprofit, um, but she identifies as a
creative entrepreneur or creative entrepreneur because this is something that.
She's had this idea, this passion, going back to the definition, passion and
mission and purpose. Right. And then she's created this nonprofit. So though,
it's a, a nonprofit business model, it's still a business model around something
that she's part that she's passionate and purposeful
ShySpeaks: And I would imagine she takes her leadership skills and she hassome type of creative [:
it. Definitely. And she's a shaker because she's out here moving and shaking
with people who need to be, whether they're in the political space or people who
are just from the healing space, people, whenever, whatever space she's working
with those people and bringing them all together to help do a thing, like, That's
Ron "Ironic" Lee Jr.: cool.
ShySpeaks: Yeah. Yeah. That's pretty cool. Now. Okay. So I, I say that we see
this oftentimes when we talk about, um, shakers, we see that with, uh, like the
health professionals more often. So when we, when we're talking to creative
entrepreneurs and you're telling them like, no, you can be a creative
entrepreneur and actually like, not just be a solo artist.
ShySpeaks: I mean, you can get this thing going. And you can develop a whole
world around just your, it's kind of hard for their minds to wrap around it, but
with the health space, I see like Dr. Oz. Right. Dr. Oz. Uh, there's another lady., she was the green smoothie [:
thing because she started realizing that just these green juices, which is what her
creative approach is not super duper culinary, but it's her creative approach to
how she's combining these foods.
ShySpeaks: She's blending it up a certain way and she's noticing that it has a
certain effect. She puts people on a 10 day green smoothie, uh, cleanse. And at
the end you'll be, you'll have lost all this weight. That's her approach. So now
she becomes what a shaker and she's a creative entrepreneur because now she's
selling this in books She has she's in media.
ShySpeaks: She's on podcast talking about it. So so does dr. Oz he's on media
TV shows Books all that type all that stuff is writing, right? That's kind of a
creative thing like media This is like entertainment and all that kind of stuff. So
we see Shakers. Cause you're like, man, shakers, they don't really sound like
ShySpeaks: Yeah. Dr. Oz, that's, he's a doctor, but he's not selling at this point,s a doctor. He's selling his [:
and wellness space, packaging it. With creative things like media and books
and, and coaching and all that kind of stuff to achieve a personal mission that is
ShySpeaks: So I'm just saying, if you want to know what that looks like, you
can look right there.
Ron "Ironic" Lee Jr.: No, that's, that's, that's, that's it. That's it. We, when we
was talking earlier, we talked about my brother, Jason Wilson, same thing,
right. Where, um, and even him, I've seen him like kind of go through the
process. Like you may start at one of these things, right.
Ron "Ironic" Lee Jr.: And then you may move to another one. You may, you
may actually do all four, right. Um, you're not, you're not limited, right. I mean,
as a coach, I tell people to kind of niche down, but. Just because you niche
down on me, you got to stay in that niche. But I've seen Jason, when I first met
Jason, he had a ceramic tile company, right?
Ron "Ironic" Lee Jr.: So he was providing the service, right? He would go in,
create the design, but then he'd go in and lay it down. He provided a service.hip hop label, right? So now [:
creating a product. So we went from the service piece, the artist, then to the, uh,
what, what's, what's the other one?
Ron "Ironic" Lee Jr.: Um, uh, maker. He went to the maker to where now
we're making music. We're making product. We make CDs. Some of those CDs
on the wall back there, right? Mm-hmm. . Um, and then he went from that to a
nonprofit organization now, right? So where now he's the shaker. So he has a
nonprofit. He, he has, he's written two books, right?
Ron "Ironic" Lee Jr.: Mm-hmm. , he has his, uh, academy. So he, they have a
documentary out on him, so it's like, you know, you can be in those different,
but I've seen 'em matriculate through the different phases and whatnot. Yeah.
ShySpeaks: And I'm happy when we're giving these examples. Cause again,
when I talk to my friends sometimes who are creative renewers and they're
maybe at the entry level where they're still in that solo, uh, preneur space and
they are doing the thing kind of like what we talked about at the beginning of
the episode where the guy was like, they're, they're a technician or an artist, youthey, but they haven't like [:
ShySpeaks: They're still doing it. They don't see themselves as being able to
have A big business. They see business as like this big thing, this big, but like it
can literally start with your creativity, right? So, okay. So I want to bring up
when we say, man, I've been working with some of the biggest brands most of
the time because of the way society is.
ShySpeaks: That means I'm working with big businesses like, uh, Apple and
Facebook and Samsung and Nike. And you're thinking big brand. When you
think of those things, you really think big business. The thing I love about brand
though, being tied to business, is that you personally can have a brand, right?
You as an artist can have a personal brand, and as it grows and scales, it can
become big business.
ShySpeaks: How do we know? Ask Walt Disney. Let's talk about it. Yeah.
Ron "Ironic" Lee Jr.: Nah, listen. Walt Disney is the epitome of a creativefreneur, [:
had a vision for what he wanted to do. So he went from being a cartoonist to
creating a business model and he employs other cartoonists, right?
Ron "Ironic" Lee Jr.: He literally... isn't the one who does the drawings. I
mean, obviously he's long gone by now, but even back then, he wasn't the one
doing all the drawings, right? He was able to employ other artists. He was able
to employ other people to get stories so that they could build the things from.
Then he went to amusement park.
Ron "Ironic" Lee Jr.: Then they went to merchandising, like all these things,
but it started from this one person who had this gift and this talent and skill as a
cartoonist, right? But then he wanted to be a creative penur. And then he took
that and created a business model. And when you think of Disney, you now
think of a lot of things.
Ron "Ironic" Lee Jr.: You think of Marvel now. They were able to acquire
Marvel. You think of Pixar. They were able to acquire Pixar. You know whatI'm saying? Like ESPN. They [:
what I'm saying? So... Yeah, it's, it's when we,
ShySpeaks: and all the time when we think of Disney, we think big business
Disney, but Disney is a part, it was Walt Disney, it was a person who was a
creative, who decided to be a creative entrepreneur.
ShySpeaks: Like that is,
Ron "Ironic" Lee Jr.: ooh. Yeah. Yeah. No, and that's, and that's, and it's
really that simple. Right. Now, mind you, you may say, well, I don't want to be
like Disney. I don't want to be that big. You want to be, I'm going to be smaller.
Um, I say that, but that's the beauty of it is like being a creative manure, you can
create what it is that you want.
Ron "Ironic" Lee Jr.: If you want it to be big. Oh, it can be big. If you want it
to be small, it can be small. While we just saying is right. We will help you
identify what it is. Right. So that you can be clear on what, so then you can have
a level of intention behind it. Right. That's, that's like my, that's been my word
for the past, like five to 10 years of being intentional.
Ron "Ironic" Lee Jr.: As you're intentional, you know what I'm saying? Thenyou can [:
results. So as a creative preneur, when you start identifying as a creative
preneur, now you're saying, Oh, okay. This is who I am. So as a result of this
being who I am, this is what I do.
Ron "Ironic" Lee Jr.: And because this is what I do, these are the results that I
ShySpeaks: Oh, this is good. This is good. Oh my goodness. I almost don't
want to wrap it up because we don't want to keep the, we don't want the podcast
to be too long. That's one of the things you can expect here on the mind and my
creative business podcast.
ShySpeaks: This is still episode number one. So we want to make sure we lay
precedence on what you can expect. But listen, what? What Ron was just
saying, bro, what you were just saying was so loaded because it can go as big or
as small or however you want it to go. Especially if you're willing to embrace aa business system around it [:
ShySpeaks: Figure out who I need. Do I need other cartoonists? Cause I can
only draw so much if I'm Walt Disney and I'm trying to make these characters
and these characters and I need this show and I need some other people. Or do I
need writers and illustrators? Like what do I need? You see, I need, I need
music people to put behind the cartoons.
ShySpeaks: And so. You can really go as you begin to build a business model
around it. That part was so good. Okay. Listen, I, I, I, I gotta say this because,
uh, when we talk about big and small, that is big and small. It's kind of like, it
depends on what you look at, how you look at it. Cause I wouldn't say as big or
ShySpeaks: I'm gonna say this before we get out of here. Listen, listen, listen.
In this, um, in this example that I talked about earlier, with pastries and all thatto start selling pastries to [:
restaurant, four restaurants, five senior living homes. People's like, well, that
means I just own the business and I don't do anything.
ShySpeaks: Who says? Walt Disney, before he passed, he probably still drew
some stuff. He probably was still a cartoonist. He probably still provide who's to
say. That you can't do it at all. That doesn't mean that you no longer have the
technical skill, that you are not an artisan, you know, an artesian, you know, you
can still do the thing.
ShySpeaks: So in this example that this person was given earlier, who I said it
was an online guru, and he talked about the fact that this person was so
committed to being the person to do it when he's so committed, he was talking
about being a bottleneck. As long as you're not willing to be the bottleneck,
meaning I can only produce the amount of.
ShySpeaks: Whatever I'm creating, that's the only demand I can meet. He said
that there was a guy, he make wallets, genuine leather wallets, super custom and
all that kind of stuff. He said in order for him to be an entrepreneur, he wouldlets and start managing the, [:
I feel like it could be a both and, and especially when you're talking about being
a creative entrepreneur.
ShySpeaks: So we talk about, for example, uh, Kanye West who's an artist, but
he then also produces for other people and he had a label. He didn't have to stop
being an art artist in order to start a label. He was still able to help them, but that
didn't mean every now and then that he can't do his own artistry and get his own
ShySpeaks: So who's to say that? Going back to this wallet, this is what I
would tell the online guru. So yes, if he makes 10 wallets a month, And he's
given all his time and effort to doing that. And that's his cap. He's bottleneck
right there. You will never get to the point where you can sell a hundred. I got
ShySpeaks: You're right. You'll never get to the hundred because you can only
make 10 a month. But what he could do is bring in two other people, teach them
their way, teach them his ways. They can make 10, right? So now he's making, right? He can then hire. [:
making a hundred, but that doesn't mean, and he's overseeing them, but that
doesn't mean that he doesn't make time, that he still does the thing, right?
ShySpeaks: He still makes the wallets or whatever. So I think it can be a both
and, but you will definitely have to spend some time focusing on that
entrepreneurial endeavor if you are a creative entrepreneur. That's all I have.
Ron "Ironic" Lee Jr.: And that it can be a season. It doesn't have to be forever,
but that's the beauty of it.
Ron "Ironic" Lee Jr.: If you're building a business model around it, you can
see, okay, where do I want to be? Like, yes, I encourage you to remove yourself
out of it so you can work on it. That's a whole other concept, right? We're
working on the business instead of in it because working in it, you're not going
to see things.
Ron "Ironic" Lee Jr.: Right, but move yourself out so you can work on it,
have people working in it, and then when you are working on it enough and you
know whatever, then you can bring somebody else to work on it, right, so youand then you can say, okay, [:
to do? Where do I want to go? Do I want to get back in and make the, the, the
wildest using that analogy?
Ron "Ironic" Lee Jr.: All right. Or do I want to do something else? Like, Oh, I
learned, I liked this facet of, of my business. So here, let me work in here, but
the business isn't contingent or dependent upon you being in whatever that place
is, right? Because once again, because you have systems you have, um, you've
built a model around it, but once you have it to a certain place, you choose what
you want to do.
Ron "Ironic" Lee Jr.: And that's the beauty.
ShySpeaks: Okay. Listen, we kind of bleeding into the next episode because
the next, this episode was really supposed to be what is a creative entrepreneur.
The next episode is how to go from creator to CEO. Yep. So we only, we only
hit the tip of the iceberg. So if you have identified in this episode that, yeah, I'm
a creative entrepreneur and you're like, okay, now I need to embrace the, the
mindset to be like a founder of a company and like, I need to know, okay, what
all other things, Shy talked about automation and batching and listen, you wantto be in on [:
ShySpeaks: For being in on this episode. Thank you so much. So much for
listening. Ron, you got some other stuff you want to thank them about? Yeah,
Ron "Ironic" Lee Jr.: no, listen, like you said, thank y'all for being here. You
could have chose to listen to any other podcast, but you chose to rock with us,
MMCB. The Minding My Creative Business
Ron "Ironic" Lee Jr.: podcast. We also want to invite you guys to be a part of
the community that we've created, right? So if you go to mmcbpodcast. com,
you can sign up for our Creatives Corner newsletter. Which also invites you to
our Facebook community, right? So where it's a private community with other
creative preneurs like yourself, myself, and Shy, right?
Ron "Ironic" Lee Jr.: That are there to help us to grow and build and develop
as creative preneurs as we're on this journey. Because listen, I don't know about
y'all, but this journey sometimes It can be interesting, but for lack of a better
word. It can be interesting,ShySpeaks: and you need [:
ShySpeaks: So maybe we're talking about structure heavy, and you're like,
okay, I'm really working on instructor, but I'm a creative and how my mind is,
and I really want to do it. You could find somebody in the community to work
through that with. Maybe strategy, you can find somebody in the community
who's working through that.
ShySpeaks: So it's just really a cool place to work on self development. Do it
all with somebody. People who are not just entrepreneurs. And it's different, it's
different, different businesses, it's a whole different model when it's not good.
You can work with specific people who are creatives, like network with them,
talk to them.
ShySpeaks: And, uh, of course we got some perks and all that kind of stuff that
we'll be dropping in the community. And of course the newsletter will just feed
you, it'll enrich you and give you that motivation that you need to keep going.
Ron "Ironic" Lee Jr.: Exactly. So listen, don't delay, go on, go to the website.
Be a part of that creative, uh, community or creative corner, the newsletter and
Ron "Ironic" Lee Jr.: And I mean, that's it, that's all I got. I mean,s: right. So the way you get [:
you're going to head over to mmcbpodcast. com, mmcbpodcast.
ShySpeaks: com. And there, you're going to find an area that says creatives
corner, get signed up so you can stay plugged in. Oh, this is gonna be good. I'm
so excited. This is episode run one run. How do you feel? No, I
Ron "Ironic" Lee Jr.: feel good. I, I, I'm, I'm, I'm excited. Listen, y'all don't
know what it took for us to get here, right?
Ron "Ironic" Lee Jr.: When we talk about this creative renewal journey and
how it's interesting. It's definitely taken us a lot to get to this point. So the fact
that we're at episode one and our goal is to hit episode a thousand or whatever
the case may be, but just to get to this one, it's been a journey, but we here and
we ain't going nowhere.
Ron "Ironic" Lee Jr.: Most high will in no time. So,
ShySpeaks: right. And we want to make sure that you understand that eachpodcast.[:
ShySpeaks: the people who are six, seven, and even eight figure earners. So the
people who are at the height of their creative entrepreneur endeavors, we're
going to have you to have access to them. We're going to ask them questions
about their strategy, about their structure, what things that they do to develop
ShySpeaks: Listen, you're going to be able to get it right here on the, but now
sometimes it'll be Ron and I, and we're going to talk, I talk, right. But other
times we are going to have, like, I'm so excited about the guests. Like I'm ready
to like, start asking. We're not asking those basic questions. We're going in
Ron "Ironic" Lee Jr.: and out.
Ron "Ironic" Lee Jr.: We want to know how you got there. You know what
I'm saying? Like what, what steps you had to take, what mentality you have to
have, right? All the things. So, yeah, no, we ain't. What was the strategy?
ShySpeaks: What was the campaign exactly? Go ahead. I'm
Ron "Ironic" Lee Jr.: sorry. Go ahead. No, you good? No, that's
ShySpeaks: it. Tell what was the campaign?
ShySpeaks: No. Okay. What was your, what did your back office look like?id you hire the next person? [:
Okay. When did you contract out that? Right. Okay. What systems did you,
what tool were you using? What was the software? I'm talking, we're going,
we're going to be going. And so again, today, what is a creative entrepreneur?
ShySpeaks: We made sure that you understood the definition. You understand
that there are artists, makers, movers, and shakers. We hopefully, hopefully that
helped you the way it helped us. And of course we kind of leaned into the next
episode and that is the creator, the CEO model, but you want to be in on the
ShySpeaks: That's all I have to say so far about all of this.
Ron "Ironic" Lee Jr.: That's it. So until next time.
ShySpeaks: Yeah. Hold on a quick. Listen, we got something we want to do
before we get out of here. Every time, every episode I have something that I
want them to say. I said this is all I wanted to say, but this, we have to say this
at the end of every episode because it's a bit of a mantra for the creative
ShySpeaks: Okay. So I want y'all to say this out loud with me. Okay. So I wantyou to say [:
Ron "Ironic" Lee Jr.: all it takes
ShySpeaks: is intention
Ron "Ironic" Lee Jr.: is intention. Consistency. Consistency.
ShySpeaks: And laser focus to
Ron "Ironic" Lee Jr.: mind. Laser focus to mind my creative business.
ShySpeaks: There it is. All it takes is intensity, intention, consistency, and laser
focus to mind my creative business.
ShySpeaks: We don't say that at the end of episode, every episode, every time.
All right. My name is Shy Speaks. I've enjoyed being your host. I am
Ron "Ironic" Lee Jr.: Ron iRonic Lee and I enjoyed being your host as well.
ShySpeaks: And we are out.